OLLY Vitamins: Campaign
Women deal with a lot, from mental overload to stress-induced insomnia to the cultural pressure to be perfect. We developed the “Real Support for Real Life” campaign to connect with millennial women and acknowledge the challenges they face in daily life.
The campaign highlights real-world stressors and scenarios that are relatable to millennial women and centers three products: Sleep, Lovin’ Libido, and Stress to signal that it’s ok to need a little help. Olly is here to provide the support women deserve.
