MAC’s “Let Colour Take Flight”: Global Campaign
MAC's travel retail team asked us to create a global campaign that would inspire travelers to purchase customizable eyeshadow palettes. Our solution was “Let Colour Take Flight”, a campaign that encouraged people to experiment with destinations and with color. The campaign urged globetrotters to find beauty in unexpected places because it’s not always villas and vistas that are the most striking. Bodegas, grease-soaked sidewalks, dive bars–they can be just as beautiful. In the same way that a new city goes from unknown to familiar, picking a new palette went from intimidating to easy as 1,2,3.
