Connected by Marc Jacobs: Global Campaign
We were asked to launch Marc Jacobs’ first tech-enabled watch. The challenge? A Marc Jacobs watch is not an Apple watch. Its function isn’t only efficiency, it’s fashion so our campaign positioned the watch as a partner to stylish women who believe that in the superficial age of social media, real connection is rare. .
Marc Jacobs Pre-Fall: Campaign. Celebrating individuality, acceptance, and radical self-expression.
